In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach
Strategic Marketing Management 7th Edition Alexander Chernev Strategic marketing management alexander chernev, strategic marketing management (7th edition) and alexander chernev 292 pages
Strategic Marketing Management by Alexander Chernev, Kellogg School of Management, Northwestern University
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